Meta to Use Off-Site Business Data for Feed and AI Personalization

What’s new: Meta announced it will use off-site business data to personalize users’ feeds and AI chatbot responses, expanding beyond targeted ads. This data includes user activity on other websites, which will help tailor content seen on the platform. Users can manage how this data is used through updated privacy settings.

Who’s affected

Users of Meta’s platforms in the U.S., U.K., Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya will be affected by this change, which is set to take effect next month.

What to do

• Review and adjust your privacy settings under “Activity from other businesses” to control how your data is used for personalization.
• Stay informed about how your data is being utilized by checking Meta’s updates and privacy policy.

Sources

• The Hacker News