Nsauditor Network Security Auditor - Advanced All-In-One Network Tools Suite!
  Recommended Product
Network Security Audit Software
Network Security Audit Software and Computer Security Tools
Download Learn More
Nsauditor Screencast
 
 
  Network Security Software
Network Bandwidth Monitor Network Bandwidth Monitor
NBMonitor tracks Internet bandwidth usage (upload and downloads) and shows process names initiated network connections...
Network Hardware Inventory Software Network Hardware Inventory Software
Nsasoft Hardware Software Inventory is a powerful network inventory software for home, office and enterprise networks...
BlueAuditor Monitors Mobile Devices in Wireless Network BlueAuditor Monitors Mobile Devices in Wireless Network
BlueAuditor is a wireless personal area network auditor and easy-to-use program for detecting and monitoring mobile devices in a wireless network...
Network Access Monitoring Network Access Monitoring
ShareAlarmPro allows easily perform network shares and folder monitoring, block unwanted users attempting to access secured shares...
Network Shares Monitoring Network Share Watcher
Monitors network folders permissions and identify shares which are violating company data access policy...
NetworkSleuth Network File Search Utili NetworkSleuth Network File Search Utiliy
NetworkSleuth is a network file searching utility, that allows you to quickly locate files across a network....
Product Key Finder Product Key Finder
Product Key Explorer enables you to quickly recover over 3000 popular software product keys from network computers...
Backup Key Recovery Crashed Drive Keys Recovery Backup Key Recovery Crashed Drive Keys Recovery
Backup Key Recovery retrieves product keys for Windows, MS Office, SQL Server, Adobe products and more than 2500 popular software products...
 
 

Network Security News

New Windows 8 Logo Is Pure Genius

Feb 19 , 2012 | ITNews.com

Microsoft unveiled a new look for the Windows logo for Windows 8. There seems to be a dramatic rise in branding and style experts online, and some significant backlash around the Internet, but all of that misses the point of why the new Windows 8 logo is a brilliant move.

First, let’s catch you up in case you’ve been living a Luddite existence camping in the Appalachians the last few days. Microsoft revealed that the logo for Windows 8 rejects the established evolution of a multi-color flag waving briskly in the digital wind, and instead opts for a simple rectangle of blue divided vertically and horizontally by white lines. It looks like…well, it looks like a window. Go figure.

No Such Thing as Bad Publicity

Why is the new Windows 8 logo genius? Well, you’re reading this article, that’s why. There is an anecdote that a Ronald Reagan campaign strategist was once asked if he was concerned about negative ads being run by the former President’s opponent. His response was that there is no such thing as bad publicity.

The brain is a wondrous and complex organism, but in some ways it operates on a surprisingly simple binary level. Just look at the number of people who vote in local elections based on the candidate with the most yard signs. They don’t know anything about the candidates at all, but make some sort of connection that more yard signs somehow equates to a better choice.

Love it or hate it, the new Windows 8 logo is front and center in the public consciousness. It is being discussed and debated throughout the Web and around the world. When the dust settles, all that will remain is the fact that everyone is very familiar with the new Windows 8 logo, and instantly associates the blue, four-paned rectangle with Microsoft’s flagship operating system.

Even Kids Can “Read” Logos

Logos matter because they are easily and instantly associated with the brand. Long before children can actually read words and sentences they are able to “read” a wide variety of signs and symbols.

Some are purely symbols, like the golden arches of McDonald’s, or the “swoosh” on the side of a pair of Nike shoes. Some logos are also words, such as Subway, or FedEx, or Pizza Hut. The words become irrelevant, though, because it’s the colors and style of the word that registers in the brain as a connection to the brand the logo represents.

The logo is a symbol that is easily recognized, and immediately associated with the brand it represents. The dramatic change in the Windows logo is a not-so-subtle hint representing fundamental shift for the operating system itself.

Distinctive Line in the Sand

You may ask, “If the logo is so important to brand recognition, why would Microsoft reject its established brand and start over?”

It’s a fair question. I don’t have any inside information from Microsoft, and I don’t claim to have the answers. But, my guess is that Microsoft wants to establish that Windows 8 is “not your daddy’s Windows.”

It is drawing a line in the proverbial sand marking a fundamental shift for Windows as Microsoft strives to adapt to the changing times and embrace a more hardware-agnostic future that spans desktops, laptops, tablets, and smartphones. It is a statement that Windows is evolving, and that it is more than the “Wintel” PC you’re used to.

There are many who dislike the Windows operating system and have a negative perception of it, and many who love Windows and cling to the Windows XP they bought a decade ago. The new logo achieves a simple goal for both of those groups—it provides a distinctive image instantly recognizable as Windows 8, but also creates some separation from previous versions of Windows and sends a clear signal that this is a new Windows.

If Microsoft would have tweaked the established Windows logo—perhaps having the “flag” furl in a different direction—there would still be some purists who would complain, but at the end of the day it would be just another Windows logo. Nobody would really care, and it wouldn’t get this kind of attention.

The new Windows 8 logo is pure genius. It has captured attention, it is driving discussion, and it has clearly established itself in just a few days as a unique, distinguished symbol of the future of Windows.

View more news...

 
  Most Popular Articles
 
 
  Email Subscriptions
Enter Your Email to be Notified of Software Updates:

 
 
  Popular Searches
network security magazine network security auditor network security news network security software corporate network security network security systems home network security product key finder password recovery software Network Bandwidth Monitor Network Access Monitoring data access policy monitoring remote shutdown Network File Search key recovery Network Monitoring Computer Security Ethical Hacking Network Security Network Inventory Software Information Security
 
 
  Partner Sites
Network Security Auditor
Nsauditor is a complete networking utilities package that includes more than 45 network tools and utilities for network auditing, scanning,network connections monitoring and more. For more information, please visit:
www.nsauditor.com


Password Recovery Software
SpotAuditor is All-in-one password recovery program that offers administrators and users a comprehensive solution for recovering passwords and other critical business information saved in users' computers. For more information, please visit:
www.password-recovery-software.com

Product Key Explorer
Product Key Explorer quickly recovers and displays product key, including Windows 7 keys, Windows Vista key, Windows XP product key, Microsoft Office 7 product key, MS office 2010 key, Adobe Photoshop, Adobe CS5, CS4, CS3, SQL Server, Electronic Arts games and more than 3000 popular software products:
www.product-key-explorer.com/